google seo updatesmay2026

Today we’ve released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update.

This update will improve the experience in a few key ways:

Showing users more locally relevant content from websites based in their country
Reducing sensational content and clickbait in Discover
Showing more in-depth, original, and timely content from websites with expertise in a given area, based on our systems’ understanding of a site’s content
Since many sites demonstrate deep knowledge across a wide range of subjects, our systems are designed to identify expertise on a topic-by-topic basis. So whether a site has expertise in multiple areas or has a deep focus on a single topic, there’s equal opportunity to show up in Discover. For example, a local news site with a dedicated gardening section could have established expertise in gardening, even though it covers other topics. In contrast, a movie review site that wrote a single article about gardening

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